Owner of Yard

Hey, I’m Paloma Dray.

Art Director | Brand & Marketing Designer | Shaping identity for meaningful impact.

For 20 years, I’ve worked across strategy, brand, and digital design to help companies show who they are. Working with AI, I bring human vision and tech together to turn complex ideas into clean and impactful work. Making things beautiful and creating the best work possible.

Paloma Dray · Amolapyard

Twenty years in the making

Strategy first. Beauty with a job to do.

My creative foundation was built studying Visual Arts at Garamond, Corvisart and LISAA. Since then, I’ve spent more than two decades across branding, digital, UI and UX holding senior design roles and leading creative direction for ambitious brands and technology leaders.

Today, through Yard, I help tech companies discover, craft and scale a visual identity that is unmistakably theirs. Every engagement begins with market research, positioning and a clear marketing strategy, then moves through identity, campaigns and product design.

I combine the precision of classic design principles with the expansive possibilities of AI, turning complex technology into elegant, seamless and high-impact experiences.

What I do

End-to-end, from first insight to living system

Market research & positioning

Audience insight, competitive mapping, trend analysis and a razor-sharp strategic position that anchors every creative decision.

Brand identity, zero to A-Z

Naming, visual language, identity systems and brand guidelines – everything needed to launch and stay coherent at scale.

Marketing strategy & campaigns

Creative direction, go-to-market narratives and campaign ecosystems designed to earn – not buy – attention.

Digital products & AI visuals

Websites, apps, intuitive interfaces and forward-thinking AI imagery – all grounded in real user needs and business goals.

Ready when you are

Whether you need a distinctive brand identity, forward-thinking AI visuals, or an intuitive digital product, let’s bring your vision to life.

Contact me →